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Toppik and Viviscal Target Professionals

Church & Dwight's hair loss brands create educational system for beauty schools.

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By: Christine Esposito

Editor-in-Chief, Happi / Rodman Media

Church & Dwight, which owns Viviscal Pro and XFusion by Toppik, has created educational system for cosmetic schools to teach about hair loss.
 
Church & Dwight has partnered with The Burmax Company on the project. The Burmax Company has been serving the Professional Beauty Industry since 1948, catering to wholesale beauty supply distributors and beauty schools.
 
The program is geared towards providing students with essential information on thinning hair. As advocates for early education in the hair loss industry, the program has been reviewed and approved by leading experts in the haircare field including dermatologist, Dr. Doris Day, hair transplant surgeon, Dr. Alan J. Bauman, salon owner and barber, Kenny Duncan and celebrity hairstylist, Jennifer Yepez. Featuring step-by-step instructions, how-tos, product and industry knowledge and key terms, the program also touches upon hair science, hair thinning and hair loss, treatments and solutions as well as business building tips. 
 
In an effort to offer students essential insights and products to practice and perform hair revival and renewal services, ViviscalPro and XFusion by Toppik created the Thinning Hair Essentials Set. This set features ViviscalPro supplements and XFusion by Toppik Keratin Hair Fibers.
 
The Burmax Company has been serving the Professional Beauty Industry since 1948, catering to wholesale beauty supply distributors and beauty schools. 

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